Part of our role as partner marketing experts is to support IT and technology vendors and their resellers with their partner marketing plans and tactics. Digital is now very much part of any suggested strategy from us.
Often, in the planning stage of a partner marketing plan, we have found that vendors and/or their resellers do not have a good digital presence. This means prospects struggle to find them during a search. In fact, our research shows that 53% had either not displayed or claimed (and updated) their listing in Google’s branded or local search facility.
It just doesn’t make sense to invest in lead generating marketing tactics if your target customers are going to struggle to find what they need quickly. After all, we know that during the awareness phase of the buying journey, one of the first things they will do is a search in Google.
If customers can’t find what they want, the sales cycle can just stop. Often simply because they haven’t got the time or confidence to investigate further.
This spurred us to commission an independent report in partnership with Sharp Ahead, experts in digital marketing, into the digital health of the top 100 UK VARs. These VARs (value added resellers) are promoting vendor solutions so we believe it’s important that any joint marketing investments start with the digital basics. This way you can ensure every opportunity is made to get the very best return on MDF (marketing development funds).
The findings of our research make for compelling reading, with over 61% of the top 100 UK VARs missing at least one basic digital marketing best practice.
Take a look at our report. Are you confident that you tick all the boxes? Are you confident that your partners tick all the boxes? Are you really addressing the basics before diving into tactics such as email marketing and events?
Like what you see and want to find out more? We have 10 FREE digital health checks up for grabs to evaluate your current digital footprint and measure the effectiveness of your online spend.
Get in touch to request your health check via email firstname.lastname@example.org or Twitter @CoterieMktg or call us +44 (0)113 292 0945.
Sharp Ahead are coterie’s digital marketing partners, working together to integrate digital best practice into our partner marketing campaigns.
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