We’re feeling rather proud today. We’ve just found out that we’ve been shortlisted as a finalist in the CIM Marketing Excellence Awards for our value proposition and partner marketing campaign with Atos and Microsoft. What a great way to start 2019!
This is fantastic recognition not only of our commitment to improving the way partner marketing is done across the industry but also highlights the strength of our relationship with Atos and the dedication of both teams in making this campaign such a success.
The CIM Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the field of marketing. The awards provide individuals, teams and agencies from across the marketing industry with the opportunity to showcase their successes and the impact of their campaigns. The Awards are open to any organisation within the UK, regardless of size, sector or industry.
We’ll be keeping everything crossed until 11th April, when the winner will be announced. In the meantime, if you see us, wish us luck!
At coterie we know a lot about building effective partnerships. We also understand the importance creating the foundations for long-lasting, meaningful relationships in business and nurturing them, so they continue to be worthwhile and useful.
We also hold our values in high esteem, reviewing them frequently, checking in with each other and holding ourselves accountable to them. We have a dedicated page on our website for them.
To keep these values true, we try to expand them beyond the boundaries of our office walls. When Ant, our Financial Director wanted to get a team together to support The Tabitha Foundation in Cambodia building houses, we were happy to encourage him and offer our sponsorship.
So, now he’s back, and we’ve seen the great work that he and the team achieved, we wanted to share it. Building 25 ‘Little Green Houses’ is no mean feat. But these houses are needed to replace older homes; built directly on the earth, liable to flooding and with very little resistance to the climate and changeable weather. The new homes are built high on stilts with solid roofs. They should withstand many years, and create a safe place for people to live.
If you’d like to see more, donate to this brilliant cause, or consider pulling your own team together; look at their website.
For those of you that know us well, you will know we are not always the quietest bunch of people in the world. But when it comes our customers, we would like to think we take the time to stop the chatter and listen to you. And that is exactly what we have done recently.
Over the last month, we have been carrying out client listening with a broad range of customers and contacts both in the UK and globally. Firstly, a massive thank you to all that took part. The interviews were run independently, to gather impartial, qualitative insights into your needs, challenges and priorities. Most importantly, we wanted to hear how we could improve what we do, in order to continue supporting you in the very best way possible.
Some of the things you told us, we’ve already actioned; simplifying our value proposition documents in to visual slides and two-page narratives. Other feedback we are using to build into our plan for the coming year, making sure we can continue to provide our expert, focussed services in the most creative and knowledgeable way possible. For example, using more creative storytelling in what we do.
We have also used the interviews to get a sense of what’s happening in your world, and this is what you told us:
We were delighted to hear that you felt our experience and in-depth understanding of the markets you operate in, along with our partner relationships, were some of the key things that set us apart. We really do pride ourselves on the people we have and, most importantly, their ability to quickly slot in as an extension of your team and mange projects from the top down. Something which you have told us is hugely important, especially within resource light marketing teams or where multiple, often quite senior stakeholders, need engagement.
This is not a one time only exercise. Always listening and taking the time to understand more about you, and your world, will help us remain relevant to your needs and continually improve the support and solutions we provide.
If you would like to share any more of your thoughts about working with us and how we can evolve what we do to help you, please do just drop us a line.
Director and Head of Value Proposition Development
It was refreshing to step away from the desks and head to London for the B2B Marketing Ignite 2018 event earlier this week. It was immense, with streams of eight sessions running back-to-back throughout the day.
From the keynote rousing speech of Rory Sutherland (Ogilvy fame), to an equally wonderful, yet slightly more understated talk on applying ABM principles to content from Julie Wisdom at Alias Partner, it is clear that there is a massive shift underway in our industry but it is not going to happen overnight.
So much great content was sprinkled across the event, and the word on everyone’s lips? Human emotion (ok, so that’s two words but you get my point).
It’s not a new concept, it’s one of those glaringly obvious traits that’s always there, underlying each and every purchase decision, but it was definitely at the forefront of all the seminars.
Understanding the needs, wants and desires of your customers or partners, way beyond technology, is just the beginning of the journey. You need to be able to connect that to what you can do for them, and tell it in a way that feels both personalised and relevant to them. And you need compelling, intelligent content that tells that story in a unique and eye-catching way, hitting the right buttons, at the right time through your buyer’s journey.
So, to the person who said “B2B buyers are predictable as they don’t buy on emotion”. I don’t mean to be rude but I think you are wrong. And I think there is a huge bunch of very talented B2B marketers and agencies out there that would agree with me. Which is the best leap forward for our industry.
Director & Head of Value Proposition Development
In this chat, Helen speaks to Catherine (Cat) Howard from Atos all about how to address the need for customer personalisation in a world full of B2B marketing content.
You can read the article here.
2018 Marketing Trends to Take Advantage of This Year. Written by Forbes Communication Council, this article provides interesting insight into the world of marketing. These two areas caught our eye in particular:
The Future of Cloud Computing is Serverless - The cloud has been a boom for many companies but a small contingent of IT leaders is looking to an even more efficient way to rent computing horsepower - they're going 'serverless'.
What opportunity could this tend create for you? Why not speak to a friendly CIO and find out what it means for them and how you could get ahead of the curve.
Digital Culture Change - What Not to Do - A great podcast from Gartner aimed at IT leaders but also provides an excellent viewpoint for understanding more about the challenges facing your customers - and therefore what you can be doing in your marketing to help address them.
We are coterie.
The launch of our bold, bright and playful new brand marks an exciting new chapter for our team.
We launched our business in 2013 with one simple aim; to change the way our industry does partner and proposition marketing – for the better. Five years later, we continue to stand true to our mission. We are very proud of what we have achieved so far, working with some of the world’s biggest and brightest brands to shift perceptions, bringing customer centric value propositions and closely nurtured partnerships to the forefront – with great results.
You may have also noticed that we’ve dropped ‘marketing’ from our brand name. We’ve never felt we quite fitted the mould of a conventional IT marketing agency and we hear very much the same from all our customers.
Like our namesake (coterie literally means a group of like-minded people, coming together to help one another), we pride ourselves on being able to bring together our own expertise and best practice with the skills and enthusiasm of internal marketing teams.
This regularly results in killer value propositions and knockout campaigns but sometimes it is subtler. Connecting partners and helping them work better together, encouraging informal networking between channel marketing peers who can share and learn from one another or simply providing an ear in which to listen and understand the challenges of partner and proposition marketing today.
From everyone at Coterie, we want to say a massive thank you to all the wonderful marketing teams and brands we have been fortunate to work with so far. We have learnt a lot along the way and look forward to continuing to make a difference in the future.
Talking about GDPR to your customers is fast becoming second nature for technology marketers, as everyone rushes to demonstrate how their solutions and services will make it easier for businesses to adopt the regulations when they come into force in May. But how much do you really understand about how GDPR will impact your own marketing and that of your partners?
The truth is GDPR is a meaty – and somewhat dry subject. Its primary aim is, ‘to give end-users more control over their data – what they see and receive, improve security and make steps towards stopping unwanted communications’. For marketers, it’s a bit of a headache. However, technology – combined with some preparation – can help solve the majority of the problems, leaving you with a cleaner database of people who want to hear from you.
This is a massive subject – and there are lots of experts out there who can really help you understand the nitty gritty of the regulation and what you need to be doing for your business. In the meantime, to give a helping hand, we’ve pulled together some handy tips from those in the know.
Don’t panic! Chances are your business will already have made investments to ensure you’re compliant – you just need to take the time to understand the facts and make sure you have all bases covered.
Audit your data
Communicate new privacy notice to those with legitimate interest
In the case of legitimate interest, you will need to communicate to your current database the fact that you have a new privacy notice and give them the opportunity to object to direct marketing. You will need to record what you sent, to whom and when. You should only use data that you have permission to market to, so choose the right channel to reflect the permissions you have.
Seek consent of those without
In the case of consent, there is no getting around it: you will need to get your existing customers to opt-in. This means communicating the specific detail relating to the use of the data, so the data subject can be fully informed before they opt-in. You can use a layered approach to this, where the communication content, or the webpage they land on, has the summary details of the processing undertaken, linking through to greater detail on further pages.
You must ensure that the individual is presented with sufficient information to allow them to be, ‘said to be informed’. You will need to record who opted-in, what they were told at the time and have some form of verification, such as double opt-in, to show an audit trail.
Know your geography
Data protection rules have long been bound by recommendations to store and access information within the EU only. However, this requirement has certainly come into the spotlight as a result of the GDPR hype.
Many marketers think they’ve already ticked this box, especially if they have UK servers or domestic-only operations. But many marketing professionals have overlooked the fact that partners and suppliers often transmit / have access to data.
Take a marketing automation provider and their support team, for example. If that vendor – or its contact centre – is based in the USA, the data is pinging its way back and forth beyond the boundaries of the EU. This is not permitted under GDPR!
Identify the external threats and internal errors posed to data management processes
Have you used a third-party agency to create a data capture device, website or landing site? Maybe you have got data from one of your partners or vendors? Make sure they are GDPR-knowledgeable and can write programmes and privacy notices that comply with GDPR. Internally, your organisation needs to mitigate errors by ensuring staff are appropriately trained, and records of training are kept.
Do you feel ready for GDPR? We would love to hear your own experiences and top tips for making sure data regulation doesn’t keep you awake at night Contact us via firstname.lastname@example.org.
With thanks to the following articles for content:
8 tips to help you prepare for GDPR – David Apsinall, The Drum
Top 5 tips to prepare for GDPR – Duncan Smith, CIM
GDPR for Marketers – 5 examples of legitimate interests – Ben Davis, Econsultancy
Cutting Out the Crap – the truth about GDPR consent – Tim Roe, Econsultancy
On Friday 26th January 2018 we had the absolute pleasure of hosting a table at The White Hat Ball at The Lancaster, London, raising money for the NSPCC and Childline. As well as taking some of our customers, we took the opportunity to embrace the evening as a Coterie ‘get-together’ and to socialise outside of the usual business chat.
It made my heart sing to see so many IT security and Information Management businesses there, taking the chance to give something back. Corporate responsibility is a term easily bandied about, but to give back, to such worthy causes is something that all businesses, great or small can do.
The tech industry can be fast-paced and often we are all so focussed on the future, that it’s difficult to take the time to feel the here and now. To see how much we have, and should be appreciative of, and how we can help others who are less fortunate than us. This was brought home by the inspiring speech by David Tait, who has climbed Everest 5 times raising over £1m for the NSPCC.
The White Hat Ball brought together all sorts of people, under one roof, having a great night, and raising money for the fantastic NSPCC and Childline and all the brilliant work they do. We are proud to have been a part of it.
Hilary Fenn, Director