We are coterie.
The launch of our bold, bright and playful new brand marks an exciting new chapter for our team.
We launched our business in 2013 with one simple aim; to change the way our industry does partner and proposition marketing – for the better. Five years later, we continue to stand true to our mission. We are very proud of what we have achieved so far, working with some of the world’s biggest and brightest brands to shift perceptions, bringing customer centric value propositions and closely nurtured partnerships to the forefront – with great results.
You may have also noticed that we’ve dropped ‘marketing’ from our brand name. We’ve never felt we quite fitted the mould of a conventional IT marketing agency and we hear very much the same from all our customers.
Like our namesake (coterie literally means a group of like-minded people, coming together to help one another), we pride ourselves on being able to bring together our own expertise and best practice with the skills and enthusiasm of internal marketing teams.
This regularly results in killer value propositions and knockout campaigns but sometimes it is subtler. Connecting partners and helping them work better together, encouraging informal networking between channel marketing peers who can share and learn from one another or simply providing an ear in which to listen and understand the challenges of partner and proposition marketing today.
From everyone at Coterie, we want to say a massive thank you to all the wonderful marketing teams and brands we have been fortunate to work with so far. We have learnt a lot along the way and look forward to continuing to make a difference in the future.