Working with, not for our clients
Partnerships are ingrained in our DNA. That’s why we’ve bypassed the traditional agency model to embody a more collaborative way of working with our clients. Having walked the partner marketing path ourselves, we understand the challenges you face. Acting as an extended part of your team, we’re able to ask the right questions, diagnose your aches and pains, and deliver the results you need.
As specialists in technology and IT, we proudly collaborate with some of the world’s leading technology providers. CMOs, growth marketers, and partner marketeers trust us to execute effective, innovative, and economically sound programs, marketing activities, and sales enablement.
Global
As a virtual organisation our team of specialists are based around the world in the UK, Europe, South Africa and the US.
Adaptable
Most of our work is project based. And we’re transparent about pricing – what we quote is what you pay.
Flexible
We can work as an extended part of your partner team or as your partner team – whatever you need to get the job done.
Responsive
Our methodologies enable us to move at speed and scale up and down quickly.
Returns
We deliver reliable returns during periods of change with responsive, agile design, development, and delivery of highly targeted, results-orientated, marketing activities.
Innovation
Our aim is to keep innovating to stay ahead of emerging trends and on top of new opportunities for growth and efficiency.
Underpinned by academic research
We’re the only partner marketing consultancy that’s driven by academic research. Our tried and tested methodology has been developed over a decade, and is continually evolving to reflect the latest research, market trends, and the ever-changing partner marketing landscape.
In conjunction with The University of Huddersfield, in 2022 we published a pivotal research paper; Ecosystems 2.0. It identified the need for an ‘ecosystem mindset’, challenged traditional partner prioritisation models, and reinforced the importance of value propositions.
Our team worked with Smart Insight’s Dave Chaffey to channelise his highly effective ‘RACE’ model for partner marketeers, and we’ve developed a series of tools of our own.
What’s left to say is that there’s no ‘finger in the air’ or guess work taking place at Coterie. We’re led by insights and driven by results. Always.
Our wonderful team of experts work around the globe
Meet the Directors
Our client success team
Our partner marketing services and marketing consultancy team
Our operations team and technical development team
News and insights
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice